Google seems to change it’s algorithms and penalties on an ever increasing frequency. Recently the Panda project became part of Google’s main core ranking algorithm. Penguin 4.0 is not far behind and Google have mentioned this update will make Penguin a real-time algorithm. RankBrain is all over the Web, and yet it’s barely clear what it does and how it works.
Google rolls out algorithm updates once or twice every month – and that’s just the ones we know about, but not all of them equally impact the SERPs. To help you make sense of Google’s major algo changes in the past years, Marsha from Link Assistant has made available a cheat sheet with the most important updates and penalties, How To’s on checking if you were hit by any given one, recovery advice, and prevention tips.
It’s a Must Have and Go To guide that you can reference one section at a time to check you website/s are up to scratch
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