Last week Google started sending out warnings to what they consider to be ‘mobile-unfriendly’ websites , stating that they may have pages with mobile usability issues and hence maybe penalised or de ranked as a result for all mobile / tablet / smart phone users. Seeing that mobile / tablet users now appear to be in a greater number than traditional desktop users – this is something that ALL website owners and developers need to take notice of.
This does not mean it will today – but it is a sht accross the bows for websites that value mobie users that Google is about to make a change and is getting really very serious about the ‘mobile user experience’ and may soon start implementing mobile friendliness as an important ranking signal. With this in mind NOW is the right time to start making the change – before your site is out of the mobile search results.
Have you seen the ‘mobile-friendly’ badge on mobile SERPs ? For your website to be eligible for it, it has to meet certain criteria – as definded by Google – not you..
Responsive web design is the solution most recommended by Google. Your website content is served the same on all devices, but your pages adapt whatever layout the mobile user is using In some cases a mobile app maybe a better solution – this can be costly though
Google provide a mobile test page – that will tell you if your website is mobile friendly or not – try it – https://www.google.com/webmasters/tools/mobile-friendly/